Design is a Process, not a Singular Event. Developing a concrete understanding of your users, their hopes and aspirations, and their goals is essential. If you’re seeking to create a tool that accomplishes their goals and draws their loyalty, then research is essential.
The benefits
• More satisfied customers
• Increased user trust
• A higher number of successful customer interactions
• Refocuses your business on customer needs
• Test the usefulness of your product’s features
• Your product is more likely to have a positive impact on your users.